It’s that time of the semester – spring break is here! Whether it’s your first spring break in college or your last, there are endless ways to ensure that your time off is enjoyed to the fullest. The best way to guarantee a good time is to plan. What are your goals? How will you reach them?
In public relations, planning is everything. Whether tackling a problem or arranging a campaign, the planning process is the first step. The PR plan is fairly simple. There are numerous steps to assure that nothing is overlooked. First, decide on the main goal. From there, the plan highlights the plans objectives, strategies, tactics and the evaluation of the goal. All of these parts work together to provide a system that ensures all ends are tied.
The main goal of my spring break is to have an enjoyable week with family and friends – all while embracing the warm weather. Even though our winter in Auburn wasn’t very harsh this year, I am definitely ready for Miami’s warmth. Spending time with my family and friends is important to me because I often go long lengths without seeing them since I am so far from home.
Once the main goal has been established, the objectives should be set. My spring break has three objectives, and they are as follows:
To devote time to spend with each member of the family.
To organize outdoor activities throughout the break.
To execute plans with friends I have not yet seen.
These objectives are a crucial part in the implementation of my spring break plan. Objectives help move the main goal forward and work toward the formation of the bigger picture.
In addition to setting objectives, strategies are another critical part of the public relations plan. Strategies focus on the actions aimed at achieving the previously designed goals and objectives.
In order to reach my goals for spring break, I determined three necessary strategies. My first strategy is to plan a family dinner. By planning a family dinner, I get to see all of my family at once. I get to spend quality time with them, and I also get the chance to make plans for later in the week. My second strategy is to stay on top of the weather. By continuously checking the weather, I can assure that I get to spend quality time outside. For example, if the weather says rain in the afternoon, I can plan a morning activity or vice versa. Lastly, but most important, I will create an agenda. By creating an agenda and tentative schedule before spring break, I will ensure that I make time for all of my plans.
Tactics are the activities that carry out each strategy. Tactics are necessary to that the ultimate goal of the plan can be achieved. Although the tactics of my spring break plan are fairly simple, they are essential in the execution of the public relations plan. They are the following:
Start a family group chat to make plans for dinner on March 12.
Make sure to contact friends at least two days before tentative plans.
There are many ways to measure the success of a public relations plan. In this particular case, I think the easiest way to measure the progress would be to determine my overall satisfaction with the week at the end of spring break. Maybe I could check my tan lines too!
Spring break is a time for fun and sun – and my plan is to embrace it!